Coupang search rankings and employee product reviews action

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South Korea’s Fair Trade Commission announced action about the way Coupang placed its own products and private-label items within shopping search results. The authority stated that algorithms were adjusted in ways favoring these products, and that employees participated in reviewing company products without sufficient distinction from ordinary consumer reviews. In June 2024 the commission announced corrective orders and a substantial administrative surcharge, along with a referral for further enforcement considerat…